UpScale.buildEveryone on the job, at no extra cost
Your builder, your QS, your architect, your client — all invited free, up to 50 on a project. Nobody gets left off the record to save a licence, which is how the record stops being true.
Built by a developer who ran feasibilities at midnight and chased claims through email chains.
Know if your development stacks up.Keep control when it does.
Built for Australian property developers. From first feasibility to final settlement, UpScale gives you one project record to model the deal, then carry its context into tenders, contracts, claims, site records and reporting.
3 feasibilities running free, for as long as you like. $149 a month once one of them becomes a real project, with up to 50 consultants, builders and clients on it at no extra cost. No credit card to start, and no demo call to sit through.
Bayside TownhousesBT-01 · feasibility through to settlement
Feasibility
Before you commit
Find out what the site pays.
Land, build cost, revenue, debt and duty, in Australian figures. Walk away from the deals that do not pay, before the deposit rather than after it.
- Site and planning controls
- Land, costs and revenue
- Debt, equity and returns
- Scenario comparison
Bayside Townhouses · BT-01
Delivery
Still measured against that number
The problem
Almost nobody loses a development all at once.
It goes a variation at a time, a claim at a time, over eighteen months, while the feasibility that justified the whole thing sits closed in a folder on someone's desktop. By the time anyone reopens it, the number in it and the number on the job have not agreed for a year, and the decisions that moved them are spread across four inboxes.
The margin was never the problem. Not being able to see it was.
Four places a development loses money
Overpaying for the site. Signing a price you never tested. Approving variations you never costed. Losing the delay argument because nobody wrote the week down. UpScale is built around those four, in the order they happen to you.
- 01Know if it stacks up
Walk away from the deals that do not pay
Model land, build cost, revenue, debt and equity in Australian figures, with stamp duty and contributions for the state you are buying in. Find the number before the deposit, not after it.
The margin you settle on here is the one delivery is judged against.
Bayside Townhouses · BT-01 - 02Get real prices
Find out what the job actually costs before you sign
Issue packages by trade, take submissions in, and read three bids side by side instead of three PDFs in three inboxes. Award on a comparison you can show a lender.
Awarded prices land against the feasibility, so you see the gap the day it opens.
Bayside Townhouses · BT-01 - 03Protect the margin
See what a variation costs you before you approve it
Certify each claim against work actually done, and price every variation for time as well as money. Twenty variations at $5,000 is $100,000 — the point of catching them one at a time is that you still have room to say no.
Approve it, and you watch the margin move. Refuse it, and you have the record of why.
Bayside Townhouses · BT-01 - 04Prove what happened
Win the delay argument eighteen months later
Weather, labour, plant, visitors, delays and photos, recorded on the day while anyone can still remember. The contractor's extension-of-time claim arrives long after the week in question, and by then the diary is the only thing that remembers it.
The record you kept on the day is the record you argue from at close-out.
Bayside Townhouses · BT-01
The reasons developers stay, once the trial is over.
Your documents never leave your own cloud
Connect your Dropbox, Google Drive or OneDrive and the files stay in it. If you ever stop paying us, you have not lost a drawing, a contract or a photograph.
Invited does not mean let in
A contractor sees the packages you sent them. A client sees what you chose to share. Bringing someone onto a project does not hand them the feasibility.
The site diary gets written on site
A native iOS app, not a website squeezed onto a phone. Photographs and the day's record go in while you are standing in it, which is the only time anyone ever actually writes them.
Built for the person who owns the risk
Procore and Aconex are very good at what they are for, which is running a head contractor's business. If that is you, use them. This is for the side of the table that put the equity in.
Spreadsheets
Procore / Aconex
UpScale
Who it is built for
Whoever built the template
Head contractors
The developer who put the equity in
Before you buy the site
A feasibility tab you rebuild each time
Usually a separate workflow
Free, unlimited time, no card
What it covers in delivery
Whatever you keep up
Broad construction administration
Costs, plus tenders, claims, variations, site diary and defects
Cost of adding people
Free, but nobody can be kept out
Usually a licence per person
Free — up to 50 on a project
Getting started
Templates to build and maintain
Implementation typically required
Sign up and start. No demo call.
Where your documents live
Wherever you last saved them
In their system
Your own Dropbox, Drive or OneDrive
Price
Software may be included
Contract pricing
Free feasibility, then from $149/mo for the whole team
Who it is built for
- Spreadsheets
- Whoever built the template
- Procore / Aconex
- Head contractors
- UpScale
- The developer who put the equity in
Before you buy the site
- Spreadsheets
- A feasibility tab you rebuild each time
- Procore / Aconex
- Usually a separate workflow
- UpScale
- Free, unlimited time, no card
What it covers in delivery
- Spreadsheets
- Whatever you keep up
- Procore / Aconex
- Broad construction administration
- UpScale
- Costs, plus tenders, claims, variations, site diary and defects
Cost of adding people
- Spreadsheets
- Free, but nobody can be kept out
- Procore / Aconex
- Usually a licence per person
- UpScale
- Free — up to 50 on a project
Getting started
- Spreadsheets
- Templates to build and maintain
- Procore / Aconex
- Implementation typically required
- UpScale
- Sign up and start. No demo call.
Where your documents live
- Spreadsheets
- Wherever you last saved them
- Procore / Aconex
- In their system
- UpScale
- Your own Dropbox, Drive or OneDrive
Price
- Spreadsheets
- Software may be included
- Procore / Aconex
- Contract pricing
- UpScale
- Free feasibility, then from $149/mo for the whole team
We lived the problem
I've spent years in property development — running feasibilities at midnight, chasing claims through email chains, and reconciling spreadsheets that never quite agreed.
I looked for a tool that covered the full development lifecycle. The enterprise platforms cost more than my marketing budget and took months to set up. The spreadsheet templates I'd built over the years were held together with duct tape and hope.
So I built what I wished existed: one platform that handles everything from feasibility to settlement, simple enough that the team actually uses it, and priced for developers — not enterprise IT departments.
UpScale is in early access. I'm building alongside a small group of developers who are shaping the product with me. If you're tired of the spreadsheet juggle, I'd love you to give it a go.
— Noel Yaxley, Founder
Pay for projects you are actually building
Test as many sites as you like for free. You only start paying when you turn one into a live project — and the people you invite never cost you a cent.
Feasibility
$0
For testing whether a site is worth buying. Free forever, no card.
- Site analysis and planning controls lookup
- 3 feasibility projects at a time
- Free forever
- No time limit
Recommended
Developer
$149Free
FREE UNTIL 1 JANUARY 2027
Then $149/month. Cancel before the trial ends to avoid a charge.
For running a development properly, from settlement to handover.
- Everything in Feasibility
- 10 feasibility projects at a time
- 1 active project included, then $49/month each
- Invite consultants and contractors free — up to 50 per project
- Archive finished projects for $5/month
Portfolio
$299/mo
For running several developments at once and seeing them together.
- Everything in Developer
- Unlimited feasibility projects
- 5 active projects included, then $49/month each
- Up to 100 people per project
- Portfolio dashboard: cross-project cash flow and risk
- Your logo on reports and exports
- Priority support
- First 10 archived projects free
For Practices
Contact us
For project management practices running developments on behalf of client developers, under your own brand.
WHAT WE’RE PLANNING
- Full white-label — your logo, your colours, your own domain, no UpScale branding on anything your client sees
- Client workspaces — each developer client sees only their own projects, while you keep oversight of all of them
- Several project managers with admin rights across the practice
- 10 active projects included, with volume pricing beyond that
- Priority support and hands-on onboarding
None of this is built yet. Tell us what your practice needs and we will build it with you — and quote it — before we ship it.
Register interestHow the project pricing works
- Every project starts as a feasibility project and costs nothing. Nothing is billed until you activate it.
- Extra active projects beyond the ones your plan includes are $49 a month each.
- Finished a project? Archive it for $5 a month and keep every record readable. Archiving frees the slot straight away.
- Your subscription covers the organisation, not the people. Invite as many consultants and contractors as a project needs, at no cost to you or to them.
- Your documents stay in your own Dropbox, Google Drive or OneDrive. We never hold them, so there is no storage to buy and nothing to get back if you leave.
Prices are in AUD. Paid plans are billed monthly and can be cancelled through the billing portal. Developer promotional access ends 1 January 2027.
Got questions?
Bring your next development into one source of truth.
Test the site for free and pay only when you activate the project. No credit card or setup call required.
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